CLIENT
FOREVER PAWSITIVE K9 ACADEMY
FOREVER PAWSITIVE K9 ACADEMY
ROLE
DESIGNER + ILLUSTRATOR + CONSULTANT + BRAND POLICE
DESIGNER + ILLUSTRATOR + CONSULTANT + BRAND POLICE
TOOLS USED
PS + AI + ID
PS + AI + ID
YEAR
2020 - PRESENT
2020 - PRESENT
Forever Pawsitive Canine Academy is, as its name suggests, a school for dogs. But it is so much more than just a school. It is a place for dogs to be dogs. To learn social norms, play, interact with strangers in a positive way, play "haha I have the biggest stick", and a place to let the zoomies run wild.
I have the unique opportunity of working with Jessica, the founder, and one-woman empire as Forever Pawsitive's Brand Voice Guide.
“But Justin, What is a Brand Voice Guide?” you might ask.
Good question!
Well, a brand voice guide is ALSO just as its name suggests. I execute Jessica's creative projects, ensuring branding is consistent across multiple formats and applications following the brand's pre-established guidelines prior to my joining the Forever Pawsitive family.
